Our mission declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.
Our vision describes what we need to accomplish in order to continue achieving sustainable, quality growth.
Customers are the primary vehicle for a company to achieve business success and fulfill its mission: Only when customers succeed can the company have a chance of success
The focus of work revolves around understanding customer pain points, solving their problems, earning their trust, and helping them achieve success
Deliver products that bring real value to customers, make every effort to fulfill customer commitments, and respond quickly to customer issues
Serve customers with a long-term positive mindset, not confined to short-term business transactions
Achieve excellence in a focused field, creating a 'professional' brand as the company's first impression on customers and the industry
Become a trusted partner and friend to customers through objective scientific expertise and a practical, honest, and responsible ('Intellectual Honesty') professional attitude
Provide customers with objective and comprehensive background knowledge, avoiding information asymmetry. Clearly define the boundaries of capabilities and create business value within those boundaries
Keep learning and growing, making small progress daily is better than stagnating in a high position. Strive for excellence, create a learning organization
"Change is the only Constant.” VUCA is the norm of the world and era. 'Survival of the fittest' builds the ability of enterprises to survive in uncertain environments
Be observant and think independently. Observe and understand the changes in the external world with a positive and open mindset, persist in independent thinking, and make scientific and rational decisions to cope with change
Enhance survival resilience. 'Investing in oneself is the best investment.' Continuously learn, strive for improvement, strengthen foundational skills, and enhance personal and team survival capabilities
“Be focussed without distraction and fully immersed”: Create a simple, direct, and efficient atmosphere for communication and collaboration
Learn and apply first principles, understand the essence and core truth of the matter
Dare to express, be good at expressing. Reject having a fragile heart, be a resilient listener
Face and rightly address differences and conflicts in work: Prioritize the benefits and obstacles of the team, not personal gains or losses
Break out of the comfort zone, dare to embrace challenges, and be willing to accept failures. Persevere with resilience, avoid recklessness, and continuously seek optimal solutions
Understand the team's mission, believe in the team's mission, and achieve personal value in the process of accomplishing the team's mission