Customers are the primary vehicle for a company to achieve business success and fulfill its mission: Only when customers succeed can the company have a chance of success.

The focus of work revolves around understanding customer pain points, solving their problems, earning their trust, and helping them achieve success.

Deliver products that bring real value to customers, make every effort to fulfill customer commitments, and respond quickly to customer issues.

Serve customers with a long-term positive mindset, not confined to short-term business transactions.

Achieve excellence in a focused field, creating a 'professional' brand as the company's first impression on customers and the industry.

Become a trusted partner and friend to customers through objective scientific expertise and a practical, honest, and responsible ('Intellectual Honesty') professional attitude.

Provide customers with objective and comprehensive background knowledge, avoiding information asymmetry. Clearly define the boundaries of capabilities and create business value within those boundaries.

Keep learning and growing, making small progress daily is better than stagnating in a high position. Strive for excellence, create a learning organization.

"Change is the only Constant.” VUCA is the norm of the world and era. 'Survival of the fittest' builds the ability of enterprises to survive in uncertain environments.

Be observant and think independently. Observe and understand the changes in the external world with a positive and open mindset, persist in independent thinking, and make scientific and rational decisions to cope with change.

Enhance survival resilience. 'Investing in oneself is the best investment.' Continuously learn, strive for improvement, strengthen foundational skills, and enhance personal and team survival capabilities.

“Be focussed without distraction and fully immersed”: Create a simple, direct, and efficient atmosphere for communication and collaboration.

Learn and apply first principles, understand the essence and core truth of the matter.

Dare to express, be good at expressing. Reject having a fragile heart, be a resilient listener.

Face and rightly address differences and conflicts in work: Prioritize the benefits and obstacles of the team, not personal gains or losses.

Break out of the comfort zone, dare to embrace challenges, and be willing to accept failures. Persevere with resilience, avoid recklessness, and continuously seek optimal solutions.

Understand the team's mission, believe in the team's mission, and achieve personal value in the process of accomplishing the team's mission.